•Salesforce focussed•
Subject areas can be about other technologies but must have a concrete relationship and position in the Salesforce ecosystem
Use as a forum to provide feedback to Salesforce
•Collaboration-first•
Conversation and workshops are more important than presentations.
Informal discussions are as important as the formal (Agenda items) discussions
•Quality experience•
The experience of attendees and sponsors and value from event is VERY important
Architectural experience of attendees and sponsors is expected to keep the conversation at the right level.
This is considered a premium event for attendees and sponsors
In-person only
Quality of the discussion is more important than the quantity of the discussion
Number of attendees at the event should be limited to allow for more personal, open discussions and atmosphere. (sweet spot considered to be 100-125 persons)
•Real-world and relevant•
Try to discuss real world problems
It is considered that we are endorsing sponsors so we only allow sponsors that we feel add to the overall betterment of Architecture in the community
•Discussion with purpose•
Planned discussions cannot occur without a problem statement or question challenge.
Message, takeaways, and output should be well defined for content to be accepted