Smiling man in a light plaid blazer and blue shirt, standing outdoors with green trees and sunlight in the background.

Steve Simpson

Certified Instructor for Trailhead Architect, Speaker, Group Leader, Salesforce MVP, Co-Founder, Cactusforce, VP Learning, Copado


Steve is a Salesforce Certified Technical Architect and instructor for the Trailhead Architect program, with over 17 years in the Salesforce ecosystem. With a background in software development, he is passionate about architecting scalable Salesforce solutions and enjoys hands-on coding and problem-solving.

Steve co-founded Cactusforce, a Salesforce Developer Conference, and leads the Phoenix Salesforce Architect Group. He’s also a Salesforce MVP and a dedicated mentor, teaching courses, bootcamps, and workshops to help others grow in the Salesforce community.

Outside of work, Steve is a 5th Degree Master Instructor in Tang Soo Do, a certified PADI Scuba Instructor, and, most importantly, a husband and father to twin boys.


Session: Advanced DevOps and Testing with Salesforce: From SMB to Enterprise

This session explores the complexities of DevOps and testing within the Salesforce ecosystem, focusing on how to scale from small-to-medium businesses (SMBs) to large enterprises. Attendees will gain insights into managing personas, pipelines, and product-specific challenges in Continuous Integration/Continuous Deployment (CI/CD) and testing, while learning how Copado, Copado Robotic Testing (CRT), and Copado AI can streamline and enhance their DevOps journey.

What You’ll Learn:

  • Personas in CI/CD and Testing: Understand the roles of developers, architects, testers, and other key stakeholders in building and maintaining an efficient DevOps strategy.
  • Pipeline Evolution: Progress from simple pipelines to advanced, multi-team pipelines that span complex environments, including multiple sandboxes and multi-production setups for regional or line-of-business-specific Salesforce orgs. Explore strategies for managing integration complexities effectively.
  • Product-Specific Challenges: Navigate the unique deployment and testing requirements of Salesforce core and additional products like Marketing Cloud, Commerce Cloud, CPQ, Velocity, and Data Cloud.
  • Copado Solutions: See how Copado and Copado Robotic Testing (CRT) address these challenges by simplifying complex deployments, ensuring scalability, and enhancing testing efficiency. Learn how Copado AI automates repetitive tasks, optimizes pipeline efficiency, and provides actionable insights to help teams accelerate delivery while reducing risk.

Key Takeaways:

  • Strategies to design and implement scalable CI/CD pipelines for Salesforce and multi-cloud environments.
  • Solutions to address multi-prod and product-specific complexities in DevOps and testing.
  • Demonstrations of how Copado, CRT, and Copado AI reduce manual effort, improve testing, and deliver enterprise-scale efficiencies.

This session is for Salesforce professionals seeking to increase their DevOps capabilities and leverage advanced tools like Copado AI to transform their operations.