Ian Gotts

Co-founder and CEO of Elements.cloud


Ian is a pioneer in the Salesforce and business analysis world, and his journey can be captured in just three numbers:

  • 10: The number of books Ian has written, covering topics like Salesforce, business analysis, change management, and compliance. His passion for education is evident in every one of them.
  • 20: That’s how many years Ian has been a Salesforce customer. He even spoke at the very first UK “Dreamforce” back in 2001—a small but mighty gathering with Marc Benioff, three customers, and 120 attendees.
  • 30: The years Ian has spent mastering business analysis. It all started in 1986 when he created his first process map at Accenture. Today, he’s a sought-after speaker, sharing his expertise at events across the globe.

Session: How to build reliable agents, 90% faster.

Agents building Agents: how meta is that? We’ve a proven process-led approach powered by AI Agents that accelerate each step of building an agent. It reduces build by 90%, improves accuracy, and provides governance. The session lets you see under the hood.