Get ready for an unforgettable two days of learning, sharing, and fun at Architect Dreamin’!

Find our line for the past event in Scottsdale, AZ, below. The next event is Yeur Architect Dreamin in London, June 4 & 5th, and the call for participation is open until April 6th.


How to build reliable agents, 90% faster.

(Re-)Architecting for Scalability

Sebastian Wittenstein

Sebastian Wittenstein

Session and Speaker Info

Architecture Patterns with Agentforce and Data Cloud

Panel Faciliator

A smiling man with a beard wearing a maroon hoodie that reads 'Service Champion' and a blue shirt underneath, standing with hands in his pockets against a light background.

Paul McCollum

Speaker Bio

Mastering Large Data Volumes: Hands-On Workshop to Solve Real-World Challenges to Clean Up 4 Billion Records

Marlene Guerra-Reev

Marlene Guerra-Reeve

Session and Speaker Info

Building Secure Salesforce Architectures: Turning Best Practices into Actionable Insights

Let’s Build Data Quality!

Consumption based products, how to architect them successfully

Carolos Villalpando

Carlos Villalpando

Session and Speaker Info

Unlocking the Best of Both Worlds: Harnessing Hybrid Automation with Flow and Apex

Architect a Roadmap for AgentForce Acceptance & Adoption

5 Foundations for Building Smarter Agents

Solve the Salesforce Security Scenarios

5 Foundations for Building Smarter Agents

Janeen Marquardt

Janeen Marquardt

Session and Speaker Info

Getting Started with AI, how to make the first step.

Advanced DevOps and Testing with Salesforce: From SMB to Enterprise


Lounge with chairs and tables

Wednesday evening dinner & social at TopGolf Scottsdale, 9500 Talking Stick Way.
6:45 pm to 8:45 pm

Guests will enjoy a Fajita Buffet with Steak, Chicken, Veggies, Southwest Salad, Cilantro Lime Rice, Refried Beans, Bottomless Sodas, and Iced Tea.

There will be 7 golf bays for up to 50 golfers to try their luck hitting targets.
If you are interested in the bays, please arrive at 6:35 pm.

Sponsored by

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The schedule is subject to change. While we strive to keep all information updated, last-minute changes may not be reflected here. If you notice any discrepancies or have questions during the event, please don’t hesitate to reach out to a facilitator for assistance.

Architect Dreamin is being held in SkySong 1, 1475 N. Scottsdale Rd., Scottsdale AZ 85257, registration starts in Room 201.

.Day 1 : January 22, 2025

8:00 am – 9:00 am Registration, Light Breakfast, Juice, Coffee, & Networking

9:15 am – 9:45 am Welcome/Kick Off

10:00 am – 11:00 am Sessions

  • How to build reliable agents, 90% faster facilitated by Ian Gotts
  • Consumption based products, how to architect them successfully facilitated by Carlos Villalpando
  • Application Architect Review – session details

11:00 am – 11:10 am Break

11:10 am – 12:00 pm Sessions

  • Getting Started with AI, how to make the first step facilitated by Walter Spinrad
  • UX Architect Panel Discussion facilitated by Paul McCollum, Susan Thayer, & Jennifer Olson
  • System Architect Review – session details

12:00 pm – 1:00 pm – Lunch Break

Lunch Buffet includes Caesar Salad, Dinner Rolls, Meat Lasagna, Baked Ziti (no meat), and Rigatoni Alfredo with Vegetables.

1:00 pm – 2:00 pm Sessions

  • Unlocking the Best of Both Worlds: Harnessing Hybrid Automation with Flow and Apex facilitated by Josh Dayment
  • Advanced DevOps and Testing with Salesforce: From SMB to Enterprise facilitated by Steve Simpson and Copado
  • Architecture Patterns with Agentforce and Data Cloud facilitated by Ryan Cox

2:00 pm – 2:10 Break

2:10 pm – 2:55 pm Sessions

  • Building Secure Salesforce Architectures: Turning Best Practices into Actionable Insights facilitated by Matt Meyers
  • Architect a Roadmap for AgentForce Acceptance & Adoption facilitated by Jon Cline
  • CTA Exam Prep: Solutioning – session details

3:00 pm – 3:10 Break

3:10 pm – 4:10 pm Sessions

  • Solve the Salesforce Security Scenarios facilitated Louise Lockie
  • Building Secure Salesforce Architectures: Turning Best Practices into Actionable Insights facilitated by Matt Meyers Part 2
  • CTA Examp Prep: Q&A – session details

4:10 pm – 4:20 Break

4:20 pm – 4:50 pm End of Day Closing

.Day 2 : January 23, 2025

8:00 am – 9:00 am Coffee, Juice, Muffins & Networking

9:00 am – 9:50 am Sessions

  • 5 Foundations for Building Smarter Agents facilitated by Janeen Marquardt
  • Mastering Large Data Volumes: Hands-On Workshop to Solve Real-World Challenges to Clean Up 4 Billion Records facilitated by Marlene Guerra Reeve
  • CTA Overview Panel – session details

9:50 am – 10:00 am Break

10:00 am – 11:30 am Sessions

  • Let’s Build Data Quality! facilitated by Skye Tyler

10:00 am – 10:40 am Sessions

  • CTA Mock Scenario: Presentation – session details
  • Event Driven Architecture Panel facilitated by Paul McCollum, Ian Gotts, Patrick Fendt & Others

10:40 am – 10:50 am Break

10:50 am – 11:30 am Sessions

11:30 am – 12:00 pm Closing

Grab a boxed sandwich and share your lessons learned in this closing session.

12:00 pm Registration Opens for Cactusforce